2020 Professional Pastured Poultry Conference

Important Info:

  • Registration is open until January 5, 2020.
  • Some nights at the Lexington are sold out. See the Lodging section below for an alternative option.


  • January 19, 2020: Pre-conference Intensive trainings
  • January 20-21, 2020: Professional Pastured Poultry Conference
  • January 22, 2020: Optional farm tour

Where: Lexington Hotel & Conference Center Jacksonville Riverwalk. 1515 Prudential Dr, Jacksonville, FL 3220


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Conference Programming and Format

The Professional Pastured Poultry Conference offers three full days of community led education and networking in a format that has something for everyone. Add in a post conference farm tour at Pastured Life Farm in O’Brien, Florida, and you have the most immersive pastured poultry experience available anywhere this conference season.

In its fourth year, the Professional Pastured Poultry Conference draws attendees from all over North America for a unique community experience.

This conference is about building personal relationships that last a lifetime. You should leave with a mind full of knowledge and a deep connection to a community of like-minded farmers. 

Conference Programming by Day

January 19, 2020: pre-conference training sessions

The pre-conference sessions are designed to be beginner to intermediate in nature and provide core foundations from which to build upon.

The courses are:

When you register for Sunday, each attendee must choose a course and register appropriately. Registrations are available for Sunday only or as part of a three-day bundle.

Will Harris conference testimonial

January 20-21, 2020: the main conference

The main conference topics tend to focus on advanced subjects that are of interest to experienced pastured poultry farmers. These issues often relate to challenges encountered in scaling up the farm and in the business side of running a pastured poultry farm.  Many topics are handled through facilitated peer-to-peer group discussion.

In addition to large group discussions, the conference will feature additional training, breakout groups, and expert resources to help you take your pastured poultry business to the next level. A significant portion of the breakout sessions will be spontaneously created based on the needs of the conference attendees.

The conference operates on the idea that your pasture poultry problem has already been solved by someone else in the room, and you hold the answer to someone else’s challenge. The collective experience opens opportunities to discover solutions. 

The conference will include three concurrently available rooms, including a ball room, a training room, and a breakout room. There may be times when you must make a choice about where to spend your time.

 Programming highlights include:

  • Facilitated discussions (subject to change):
    • Share your biggest pastured poultry success in 2019
    • Planning for and responding to catastrophic weather
    • Opportunities and challenges in shipping perishable poultry products
    • Developing a community response to combat greenwashed label claims
    • Creating value-added poultry products and revenue streams
    • A holistic approach to managing pasture and soil health
    • More to be determined
  • Breakout group and small group topics:
    • Strategies and tips for scaling beyond 1,000 layers
    • Scaling brooder designs  
    • Advanced feed and nutrition topics
    • Leveraging exempt processing under PL 90-492
    • Topics on broilers, layers, turkeys, nutrition and more
    • More topics to be determined
  • Featured Resources and Experts:
    • Lean management workshops with Nathan Bonds
      • Job Training Analysis and staff training
      • Kata - Analyzing and improving processes
      • Breakout group discussions and Lean consulting with Nathan
    • Hazard analysis for inspected processors with Dr. Michael Fisher: Get the hazard analysis right and life can be good.  Get it wrong, and life is an unending series of regulatory problems for which there is no solution.
      • One-on-one consulting and breakouts Dr. Fisher

Topics, discussions, and programming are subject to change.

January 22, 2020: post-conference farm tour.

Join us for an optional farm tour at Pastured Life Farm in O’Brien, Florida, which will be hosted by Dave and Ginger Shields. The tour is free, and you can register through your conference registration. There is no agenda (other than a farm tour).

Attendees will be responsible for their own transportation to and from the conference center, which is approximately 90 minutes from the farm. Ride share information can be facilitated during the conference.

Virtual Ticket

If you are unable to attend, you can purchase a virtual ticket of the conference that includes recordings of selected workshop content. The virtual courses will be delivered a couple weeks after the conference ends. You can purchase the virtual ticket as a stand alone option or at a reduced rate as part of any registration option. 

These courses will be recorded: Profitable Pasture Poultry, Marketing Essentials for Busy Farmers, and both Lean Management workshops. Other content may be subject to inclusion. 

Lodging and Travel

In 2020, APPPA is streamlining accommodations and will host the pre-conference and conference programming at the Lexington Hotel & Conference Center in Jacksonville, Florida.

Lodging Deadline: Book your room by January 1, 2020 to receive the discounted room rate. 

To reserve your room, call the hotel directly at 904-396-5100 and tell them you are with the American Pastured Poultry Producers Association (APPPA) conference. 

Room rate is $139 per night plus taxes. 

Alternative Hotel

Some nights of the conference are sold out at the Lexington. You can make reservations at any nearby hotel, and there are several within walking distance. 

Hilton Garden Inn, Homewood suites by Hilton. 1201 Kings Ave, Jacksonville, FL 32207. Phone: (904) 396-6888. We do not have a group rate. 


The closest airport is Jacksonville International Airport (JAX).

Distance from the airport to the conference center is 15 miles and can be traveled by cab, Uber, or rental car. There is no hotel shuttle. 

Family Destination

Disney World is 2-1/2 hours away making this one of the many attractions available to turn this professional conference into a warm family vacation. 

Join your peers, already.

Who Attends?

The 2019 conference was well attended despite crippling snow and ice storms that affected over half the United States. Attendees reschedule and rerouted travel plans to ensure they arrived on-time for the conference. That's a real testament to the value they placed on this gathering. 

Here is what 2019 looked like:

  • ยท36 states and three countries (United States, Canada, and Haiti) were represented
  • 1,123,000 broilers: median flock size: 5,000
  • 89,000 laying hens: median flock size: 600
  • 36,700 turkeys: median flock size: 250
  • 25,900 ducks: median flock size: 200

More than pastured poultry.

Conference polling indicates that the 190 attendees at the Professional Pastured Poultry Conference also accounted for more than 5,871 hogs; 2,724 cattle; 140 dairy cows; 300 lambs; 1,244 sheep and 340 goats.


APPPA will provide a range of sponsor and underwriting opportunities to ensure your business receives the maximum exposure to a group of highly engaged participants. New in 2020, we'll expand our chance to exhibit across all levels. 

Showcase your business

Media Inquiries

American Pastured Poultry Producers Association draws farmers and related suppliers from all over the United States and beyond. In 2019, the conference grew in attendance by 48% from 2018.

Contact Mike Badger to obtain a press pass and additional information about the Professional Pastured Poultry Conference. 

American Pastured Poultry Producers Association
PO Box 85
Hughesville, PA 17737 USA

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