Support the Better Way Forward Campaign: Support Real Pastured Poultry.

Update: The fundraising campaign has ended with 120% of our goal!! Thank you.

Watch this short clip to view raw footage from filming the Real Pastured Poultry video. We still need you to support the marketing budget and fully fund our goal to ensure we have advertising funds available.

"U.S. poultry represents an $80 billion market. 10% to 20% goes into premium poultry. I'm willing to bet that 99% of the people who spend money on free range and organic chicken believe they 'get' what we do here at APPPA." --Paul Greive

Do your potential customers know what pasture-raised eggs and poultry are? 

How do your eggs, turkey, and chicken differ from certified organic, free range, and cage free? 

If you're a pastured poultry producer in 2019, we know that your business is affected by a industry wide greenwashing. Big poultry companies want to capitalize on the consumer demand for pasture-raised without actually raising pastured poultry. The well-funded and organized marketing coming from the conventional poultry industry is diverting your customers toward an inferior product. 

You're losing customers because consumers are being confused. 

You're not too small to be impacted, but what can you do? 

Join APPPA's Cooperative Marketing Campaign

APPPA has already started the production of a four part-video series that will highlight the pasture-raised difference and market pastured poultry on your behalf. We need your support to bring the project to completion and share the pastured poultry difference with a national audience. 

The world needs to know from an authoritative source (APPPA) that the pasture-raised model means the birds are raised outdoors in a movement-based model. Fixed location houses with a few doors that never open is not pasture-raised.

The impact we have depends on the support of the community. We will take the pastured poultry message to consumers, chefs, farmers, and organizations on your behalf.

Our marketing goal is to build pastured poultry awareness across the nation and drive consumers to seek you out.

Imagine if we have the success of the Got Milk? marketing campaign of the 1990's? We'll never achieve that awareness unless we come together.

"If we don't tell our story, someone else is going to craft it for us.

As small independent growers, it's on us to band together to create our own collaborative marketing efforts if we want to keep up." --Paul Greive

Your Return on Investment

APPPA structured this campaign in a way that makes your investment a marketing expense for your business. That means you can deduct your contribution as a normal business expense because this is a cooperative marketing program.

In exchange for your investment of any amount, you will receive: 

An advertisement for your farm in the video of your choice

A national pastured poultry advertising campaign to brand our products

Four videos to supplement your farm's marketing efforts with customers

 Lead generation through the APPPA Find A Farmer

directory

Entered in a drawing for a complimentary registration to the Professional Pastured Poultry Conference on Jan 20-21, 2020. 1 ticket. Travel and lodging not included.

We know that a marketing budget of five, ten, or twenty thousand dollars is out of reach for many pastured poultry farms. That's why APPPA is keeping this opportunity flexible by allowing you to support the campaign with any amount.

We encourage you to Invest your comfort level. We know there are two truths to our campaign. 

You are not too small to be impacted by the industry greenwashing of pasture-raised poultry. 

If you sell pasture-raised eggs, turkey, broilers, and other poultry, you can afford to purchase marketing that will benefit your business and the overall brand awareness of pastured poultry. 

Now is the time to take action and participate in your own success. 

This opportunity is open to all pastured poultry producers, regardless of membership status. 

"If everybody could do what they're comfortable with, we're going to reap the benefits of having this really professional, well done marketing piece we can share with our customers. I think it'll have a great ROI." --Paul Greive

Make Your Impact Investment

Can you support 0.005% of your gross poultry sales? How about $100, $250, $500, or more? We'll combine your investment with the community investment and have a greater impact than any of us could have individually. 

Don't forget your membership. You can contribute to the Real Pastured Poultry campaign when you sign up for a membership in American Pastured Poultry Producers Association.

Make your investment in the future of pastured poultry today.  

Want send a check? Print this form and mail to: PO Box 85 Hughesville, PA 17737.