The sixth annual Professional Pastured Poultry Conference is back in person in January at the Southbank Hotel at Jacksonville Riverwalk in Jacksonville, Florida, and we have a fantastic program in the works for this three day event.
Pre-Conference. January 16, 2022:
Dave Pratt, Ranching for Profit School, will lead a full day session on economics and finance. Dave presented a short workshop at the 2021 virtual conference on the "3 Secrets to Increasing Profit," and the session was so well received, we brought him back for a full day in Jacksonville. Attendance is limited.
Main Conference. January 17-18, 2022:
The APPPA Professional Pastured Poultry Conference is more than a discussion about chickens, turkeys, and waterfowl. We focus on topics that help you develop your farm business.
We'll make time to discuss the day-to-day issues around production and processing. However, those topics aren't scheduled ahead of time. When the attendees arrive in Jacksonville, we poll the group to determine our breakout topics, and then hold facilitated discussions that provide a forum for the people in attendance to share their knowledge with the group.
- Storybrand Marketing by Steven Schneitman, Do Good Media.
- Leadership by Grant Estrade, GME Environmental Consulting, Integrated Leadership Training.
- Global and local feed supply chain discussion/breakout with Jeff Mattocks, The Fertrell Company.
An overview of the entire conference, including the virtual pre-conference events, lodging, and FAQs can be found here.
Conference Format and Approach
When the January conference rolls around, we diversify the programming to include business, economics, leadership, and marketing. As it turns out, the easy part of running a pastured poultry farm is the growing part, if you have a solid foundation as laid by the December preconference.
The success of your farm business depends heavily on your leadership in the business and your ability to gain market share. As a result, we spend considerable effort planning and scheduling those topics each year and bring you appropriate experts.
But you can’t travel to Jacksonville for an in-person pastured poultry conference and not discuss things with feathers. We’ll have discussions about brooding, feed, nutrition, growing, and processing. However, we approach these topics differently than any other conference you’ve been too.
When we talk about the actual growing and processing of pastured poultry, we want to expose the thought leadership of our attendees. We want our attendees to steal this part of the show, and so we don’t bring in outside “pastured poultry experts” because we quite literally built this conference as a place for the pastured poultry experts to sharpen each other.
When all our attendees arrive in Jacksonville, we poll the group with a simple question along these lines, “What is your biggest obstacle or challenge to your pastured poultry business right now?” We then take the answers and organize breakout sessions. The focus of these breakout sessions tend go beyond the basics and focus on issues relevant to experienced producers.
The breakouts are facilitated in an open discussion that includes the entire room. It’s a beautiful example of how to crowd source pastured poultry wisdom.
When you register, you'll have the option to choose to attend Sunday only, Monday/Tuesday only, or all three days.
If you want to register people under two different registration types, you will need to complete two registrations. For example if Farmer A registers for Pasture Master and wants to bring Farmer B on a Pasture Pro ticket, Farmer B needs a separate registration.
Sunday's class with Dave Pratt is limited attendance. If you want to attend Dave's session, the only way to reserve your spot is to buy a ticket.