2020 Pre-Conference Courses

Looking for the Conference schedule? Go here

The Jacksonville conference will feature two full-day courses taught by a variety of instructors. Instructors will be announced as they are confirmed.  APPPA approaches training differently than you may encounter in other venues. We build the course based on the community's needs, and then we find the people within our membership to teach each segment. 

    Course 1: Profitable Pastured Poultry

    Course will emphasize the fundamentals required to raise healthy and profitable poultry. Broiler, layer, and turkey specific information will be shared.

    Who should attend? Producers who are within the first 2 years of production who have not participated in an intensive training program or more experienced producers who are experiencing higher than normal loss, low feed conversions, and unsatisfactory production results.

    Topics (subject to revisions) 

    • Pastured Poultry Planning & Goals w/ Susan Beal
    • Brooder Management w/ Craig Haney
    • Pasture Management and Shelters w/ Daniel Salatin
    • Feed and Nutrition w/ Jeff Mattocks
    • Working with Feed Ingredients w/ Andrew Moore
    • Economics: Estimating costs and setting prices  w/ Bruce Hennessey
    • Economics: Value Added Products beyond the whole bird w/ Bruce Hennsessey and Daniel Salatin

    Course 2:  Marketing Essentials for Busy Farmers

    Course will provide a marketing pillar that can be implemented immediately in your farm marketing plan. We'll help you answer your most popular questions - Who do you market to, what do you say, and how do you know your marketing works? 

    Who should attend? 

    Producers who can reliably bring product to market to be sold but who need help building their customer base, connecting with customers, and understanding marketing.

    Instructors: Paul Grieve, Ginger and Dave Shields, and Mike Badger

    Topics (subject to revisions) :

    • Meet your instructors and learn their strengths (and weaknesses)

    • How much are you selling your product far?
    • Finding a place to sell your poultry and eggs
    • Land your first 50 customers
    • 10 website essentials that make you feel like a marketing pro
    • Nurture your list & turn them into buyers with email marketing
    • Attract customers with posts, likes, and paid ads

    Choosing a pre-conference course

    When attending in person, you can only choose one course to attend. 

    If you purchase the virtual ticket (during registration), you will a recording of both courses, in addition to other conference content.

    When you registering, you can choose to attend a course on Sunday or bundle Sunday with your main conference registration on Monday/Tuesday. 

    If more than one person from your farm would like to attend a course on Sunday AND the conference, you can register all people for the conference in one registration, but you'll need to individually register the second, third, and fourth attendee for the Sunday courses. 

    Register Now!

    Lodging and Travel

    In 2020, APPPA is streamlining accommodations and will host the pre-conference and conference programming at the Lexington Hotel & Conference Center in Jacksonville, Florida.

    Lodging Deadline: Book your room by January 1, 2020 to receive the discounted room rate. 

    Guestrooms feature three USB charging ports, WIFI, and large wall mounted 43” HD LCD flat-screen TVs, as well as in-room safes and mini-refrigerators. Guests will feel pampered with our Australian luxury designed Pamona bath amenities and plush towels.

    To reserve your room, call the hotel directly at 904-396-5100 and tell them you are with the American Pastured Poultry Producers Association (APPPA) conference. 

    Room rate is $139 per night plus taxes. 


    The closest airport is Jacksonville International Airport (JAX).

    Distance from the airport to the conference center is 15 miles and can be traveled by cab, Uber, or rental car. There is no hotel shuttle. 

    Family Destination

    Disney World is 2-1/2 hours away making this one of the many attractions available to turn this professional conference into a warm family vacation. 

    Join your peers, already.

    Show Your Support

    APPPA will provide a range of sponsor and underwriting opportunities to ensure your business receives the maximum exposure to a group of highly engaged participants. New in 2020, we'll expand our chance to exhibit across all levels. 

    Showcase your business

    Media Inquiries

    American Pastured Poultry Producers Association draws farmers and related suppliers from all over the United States and beyond. In 2019, the conference grew in attendance by 48% from 2018.

    Contact Mike Badger to obtain a press pass and additional information about the Professional Pastured Poultry Conference. 

    American Pastured Poultry Producers Association
    PO Box 85
    Hughesville, PA 17737 USA

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